The Truth Behind Fluitas

From Fitness Trainer to Founder: The Story Behind Fluitas

The Gym Problem: When Sterling Silver Meets Sweat

As a fitness trainer, Maya, the founder of Fluitas, was in the gym every single day. She sweated, lifted weights and ran. Her jewelry was an inseparable part of her identity – but for years, it was a source of endless frustration:

• Rapid Tarnish: Every sterling silver or plated gold chain lost its shine within just a few weeks of consistent workouts. Her skin turned green, and the pieces simply looked cheap.
  
• The Cost Factor: Investing hundreds of dollars in a "durable" piece only to have it tarnish because of one day at the beach or an intense strength session was simply illogical for her active lifestyle.
• She was tired of having to take off her jewelry before every single workout. The founder knew she needed a solution that combined uncompromising durability, minimalist style that goes with everything, and an honest price.

The Solution: 316L Stainless Steel – The Strength of the Metal

After extensive searching, Maya discovered high-quality Stainless Steel (316L). This wasn't just a "strong metal" – it's a metal engineered to withstand extreme conditions without compromising on looks.

She realized this was the only material that could meet her needs and the needs of anyone living an active lifestyle:

• Waterproof. Sweatproof. Tarnish-proof: Jewelry made from 316L Stainless Steel will not rust, tarnish, or change color upon contact with saltwater or sweat. 
• Sensitive Skin Friendly (Hypoallergenic): Workouts raise body temperature and increase skin sensitivity. Unlike other metals, stainless steel is considered highly safe and drastically reduces irritation.

Our Mission: Jewelry That Endures the Journey

When the founder launched this brand, her goal was clear: to create the exact jewelry she always wished she could wear as a trainer.

We believe that jewelry is more than just an accessory; it's a symbol of consistency, commitment, and inner strength. It's a daily reminder of what you are working towards, with no need to ever take it off.

For Fluitas, quality does not come at the expense of your wallet. We are changing the equation by providing highly durable, high-quality jewelry at fair prices, because everyone who sweats for their goals deserves jewelry that can keep up with their pace.